My Unfair Advantage

1.  Large, diverse customer base.  No specific demographic.
Having a large possible customer base is very valuable, but not rare, and there are many products that appeal to all types of demographics.  Some organizations that provide very specialized products for a certain age, gender, or culture, will definitely be at a disadvantage because they have much fewer customers than I could potentially have.
2.  I'm involved in large social organizations, where I could spread the word about my product easily.
Being in a sorority and in business organizations at school, I could easily post in the UF class page, or in my sorority's facebook page, and within minutes thousands of people could know about my product.  This is a huge advantage because I have a big network and will not have to spend money on marketing or advertising in the initial stages of developing my business.
3.  People at my school and in my social organizations would invest in the product to support me.
The University of Florida is very supportive of start-up businesses, and they even have a whole program, (the innovation academy) dedicated to encouraging students to be innovative and entrepreneurs.  Peers, especially sorority sisters, would likely be extremely supportive and buy the product when it first came out.
4.  As theft rises, the demand for products that protect our belongings will rise.
We have such a dependence on technology, and because we are on our phones often, we can get distracted from the rest of our belongings, meaning that they are more available to be stolen. As theft in the US and abroad becomes more common, demand for my product will go up.
5.  People are more likely to purchase items that have an app, because it's easy to access, easy to buy, easy to download.
Hundreds of apps are downloaded everyday.  They are such an available, easy, and fast way to buy and obtain a product.  Most people have many many apps on their phones, and would prefer a product that they could use from the convenience of their phones.
6.   The product will have an app as well as a website, so if customers do not have their phone, they can use the website to locate their belongings.
Most apps are strictly apps, but the advantage of my product is that it can also be tracked from a desktop computer, incase a customer doesn't have their phone on them.
7.  I could build the product cheaply, as it will be small, the size of a credit card, and made of plastic.
Other products are built of expensive material, driving up the prices and therefore decreasing demand.  My product would be practical AND affordable, so college students will need it and be able to purchase it.
8.  Most people who order the product will order 2, or 3, so that they can put them in different places to keep track different items. This will drive up sales.  Even if the customer only buys one product to start, if he or she is happy with it, they will probably want another to put in a backpack or suitcase, and feel more secure.
9.  This item could be easily shipped for very cheap, it could fit in an envelope.
Because the card is so small and lightweight, it could be shipped in an envelope! The cheap shipping costs would decrease prices and increase demand and profits.
10.  The demand for insurance is going up, as people would rather pay to feel protected.  This card is a form of insurance because people are paying to be able to find their items if lost or stolen.  People in the United States are spending more and more on insurance than ever before.  Because this card is a form of insurance, the demand high, and rising.

After analyzing all of my unfair advantages, I've concluded that my involvement in large organizations and easy access to a large network, as well as the fact that my product has an app aspect to it, are the most competitive of the advantages.  A lot of people do not have access to thousands of people very easily, and I could spread knowledge about my product very quickly.  Apps are also a very important part of technology these days, and people could easily download and buy my product on their phones.